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World’s Luckiest Pants produced by Fruit of the Loom

Clothing manufacturer Fruit of the Loom went to extreme lengths to  ‘produce 2000 pairs of legitimate luck.’  

The ‘Lucky Looms’ underwent a ‘luck infusion process’ to make sure they were the luckiest they could possibly be. This includes passing them via a wire through the world’s biggest horsehoe in Illinois,  rubbing them on lucky statues in Nevada, throwing pennies rubbed on the pants into a wishing well in Chinatown, LA and keeping them in abox with four leaf clovers in Alaska.

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This makes quite a nice change from the usual world’s largest, world’s tallest, world’s smallest stories – I do love when brands claim to have the world’s best of something they can’t tangibly measure.

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 Not sure how legit they are in terms of actually bringing luck but it can’t hurt to try – buy your own here

Agecny involved: Crispin Porter + Bogusky 

See how they were made here:

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Alex Mansell began her career in PR as an intern at WAA Agency in September 2012, where she is now an Account Manager. She graduated from Durham University with a degree in French in 2012, and is currently living with her twin sister (who is also in PR!) in Birmingham. Follow @Alex_Mansell on Twitter