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Augmented Reality Fairy Tales That Leap From Your Kid’s Sheets

The enduring magic of the ‘bed-time story’ remains the most frequently requested demands from not-so-sleepy kids – an impenetrable nightly tradition successfully fending of the relentless march of consumer tech geared towards your little tykes. That said, the combination of the worlds of make believe and digital reality have been mashed-up in an impossibly elegant fashion, courtesy of Netherland based...

How Sh*t is Art?

A non-profit project in San Francisco has taken toilet humour to a new level, using the mystical powers of the porcelain throne for good in their effort to raise awareness around the sanitation problems faced by the homeless. Utilising the latrine as a flushable canvas, Lava Mae commissioned a number of local artists to re-design their own commodes and display their masterpiece on the city’s main thoroughfare –...

Londoners Window Shop for Animal Testing

One of this year’s most visually disturbing PR stunts took place on London’s Regent Street, in the window of artisan high-street soap peddlers Lush – who gave their shop window over to a compelling protest against animal testing. Working with The Humane Society, to highlight their ethical standing within the cosmetic industry, a young female artist was restrained and tortured via force-feeding and the...

Coca-Cola create outdoor ads made entirely of wrapping paper

Here’s a nice yet simple ‘wish I’d have thought of that’ Christmas campaign for Coca-Cola. In line with its ongoing ‘happiness’ campaign (plenty of examples of this here), Coca-Cola created an outdoor poster ad in partnership with Clear Channel, made entirely of wrapping paper, allowing passers-by to tear off a piece of branded paper to wrap their presents. Given Coca-Cola’s...

CERN ‘Lego’ of convention for Scavenger Hunt

Science might be the building blocks of life as we know it, but sometimes even those the forefront of the field like to let their hair down in the name of fun –especially when it comes to Lego, the real building blocks of life. Just in time for Christmas, those crazy cats at the Geneva based Cern Computing Centre, spent many an hour arranging one of the most elaborate Lego figurine based scavenger hunts the world...

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