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Coca-Cola create outdoor ads made entirely of wrapping paper

Here’s a nice yet simple ‘wish I’d have thought of that’ Christmas campaign for Coca-Cola.

In line with its ongoing ‘happiness’ campaign (plenty of examples of this here), Coca-Cola created an outdoor poster ad in partnership with Clear Channel, made entirely of wrapping paper, allowing passers-by to tear off a piece of branded paper to wrap their presents. Given Coca-Cola’s association with Christmas and the fact (topical) freebies are always appreciated, this likely-inexpensive campaign is yet more evidence of a brand that says yes to the right ideas.

CocaColaAbribus-500x353The billboards were installed in the shopping malls of Belgium’s largest cities in the last few days.

Involved agencyDuval Guillaume Modem

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Rich started PRexamples.com in January 2012. It has been named Vuelio's top PR blog. He runs consumer PR agency Radioactive PR, which has two offices in the UK. He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release. In March 2013, Rich co-founded blogger outreach service bloggabase.com. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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