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Captain Morgan’s Ron Burgundy Blend

Captain Morgan has certainly stayed classy with their bespoke Burgundy Blend bottle, to celebrate the launch of Anchorman 2: The Legend Continues.  Traditionally blended with ‘Caribbean Rum, Spice and other Natural Flavours’ the Burgundy Blend is ‘Blended with shavings of mahogany and essence of Baxter’, both nods to the film. Earlier in the year, Ben & Jerry’s launched a  ‘Scotchy...

Netflix Mocks Own Films With ‘Fireplace For Your Home’ Trailer

Do you miss the crackle of a traditional log fire in your home? If so, you can stream videos of realistic fireplaces into your very own home on Netflix. They have realised the absurdity of these videos and produced a brilliant mock trailer. It has the classic overly dramatic voiceover, action shots of the wood burning away and even some tearjerking quotes. As if this did not do the films justice, you are even...

2013 in review – Top 20 PR campaigns and stunts of the year

This PRexamples.com round-up is kindly supported by Taylor Herring – in their own words, ‘purveyors of fame and viral content’. They do smart, creative PR work – and although saying nice things wasn’t part of the deal, it’s important to note here that I’ve only ever advertised companies I like and that are relevant to readers. If you’ve just come here for the examples,...

“Is this the world’s greatest press release?” ask the Metro

The Metro’s Joel Taylor tweeted this an hour or so ago, including the following picture: It’s a press release. On a festive cake. With as many stats as there is icing. In this post on the Metro, Matthew Champion wrote ‘Journalists like to pretend to be grumpy at people who work in the PR industry, but sometimes they can’t help but give them grudging respect’, noting that...

2013 according to YouTube, Facebook & Twitter

Although we haven’t quite made it to Christmas yet, the social networks have already gone out with their 2013 round-ups – and they’re as interesting and enjoyable as ever. Let’s start with YouTube. As you’d expect, it’s filled with the most popular virals and songs of the year – from Blurred Lines to yelling goats – but it’s also an endless stream of internet...

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