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Alzheimer Nederland promotes awareness by confusing Facebook users

Dutch advertising agency, N=5, has come up with a fascinating way to raise awareness about Alzheimer’s disease. The Alzheimer’s Event, carried out on behalf of Alzheimer Nederland, encouraged Facebook users to submit photos of their friends to the campaign website. These photos were then photoshopped into pictures from a variety of local events, and uploaded to the event’s Facebook page, where the people...

WW2 bomb shelter transformed into an urban garden

100ft below the Northern Line – just off Clapham North – lies a 2.5-acre tunnel which has flourished into an urban marvel. Using special LED bulbs and hydroponics, Richard Ballard and Steven Dring have been using the ex-air raid shelter to grow a range of exotic herbs and vegetables. They’ve also brought in Michelin-starred chef Michael Roux Jr on board as director of their “Growing...

Eurostar uniforms stunt fails to arrive

Ok that may be a bit harsh, but it was good pun and the campaign didn’t get the level of mainstream coverage the team were probably hoping for. This week Eurostar have dressed Paul Day’s ‘The Meeting Place’ statue, which looms over arriving passengers at St Pancras Station, in its new uniforms in a marketing stunt designed to mark the twentieth anniversary of Eurostar and to “capture the glamour and...

#findmike and the Power of Social Media

This week has seen the culmination of a wonderful campaign that was launched through social media/digital outlets, and saw a once suicidal man trying to find the amazing guy who had talked him down from a ledge on Waterloo Bridge when he was in his darkest moment. Not only has this awesome story brought to light what happened that day, but it has generated an unbelievable amount of coverage and driven a world-wide...

Newcastle’s ‘No Bollocks’ Ad Makes a Mockery of The Superbowl

As a nation of a flag waving Brits, we are becoming increasingly used to the import of American sports, i.e.  the ones that involve throwing a ball forward, “trash-talking”, drinking ‘mega-gulps’ and above all, bow down to the real spectacle that is the epic ad. With the game itself only days away, the lads and lassies from Newcastle Brown Ale have created their very own Super Bowl campaign –...

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