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Super Bowl “Best Buds” – cuteness win

Superbowl adverts – better than a Janet Jackson wardrobe malfunction. This one will get you. Right, at the heartstrings. Although, this is coming from the man who wells up at “You’ll Never Walk Alone”… Global brewing behemoth Anheuser-Busch InBev has released a series of new Budweiser adverts to air for the first time during this Sunday’s Superbowl. Yes, that’s right, the...

Diesel break conventions with a wheelchair bound model

In Diesel’s new ‘We Are Connected’ campaign, their artistic director Nicola Formichetti cast a wheelchair-bound blogger and executive editor as one of their main models. Jillian Mercado who resides from New York suffers from muscular dystrophy, stars in the spring 2014 campaign, representing a different example of youth culture alongside the other 22 participants which vary from tattooed models, and foreign...

Nightclub Visited by Pop Star Gives Free Entry to People Named Conor

The Coventry nightclub Kasbah, which is one of the popular local venues for my university, has pulled off a double PR coup. They were unexpectedly visited by celebrity singer Conor Maynard, which proved to be an incident filled night. However, they have released a flyer saying that anyone named Conor or Connor can now get a free queue jump and entry for one of their Friday nights.  It all started when...

Top 10 PR and marketing stunts and campaigns of January 2014

This PRexamples.com monthly round-up is kindly supported by Taylor Herring – in their own words, ‘purveyors of fame and viral content’. They do smart, creative PR work – and although saying nice things wasn’t part of the deal, it’s important to note here that I’ve only ever advertised companies I like and that are relevant to readers. Welcome, ladies and gentlemarketers, to this roundup of the...

Delta’s 80’s In-Flight Safety Video

Ah the ’80s! Delta Airlines have taken travellers back in time for their latest in-flight safety video – which hit YouTube last night. Buckle up for a nostalgia treat. There’s synth music, big hair, Alf, Teddy Ruxpin and Ataris seamlessly blended with those all important health and safety messages.

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