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Male bra inventor to get breast implants in crowd funding PR stunt

In what is a pretty out-there PR stunt, I’ve just spotted this press release. The title is: - Male CEO of Lingerie Company Kewi to Get Breast Implants to Test His Invention and Help Reach $1 Million Crowdfunding Target - So, uh, yeah. The CEO of a lingerie company – a bloke – is prepared to get breast implants, so he can ‘test’ his new high-tech bra. This guy: You have to take your...

Chelsea FC and The Simpsons Team Up For Unlikely Partnership

Every now and again, I come across a piece of promotional work where the endorsement seems a bit tenuous – footballer Darren Bent promoting Battlefield 4 due to the fact that he’s a “sharp shooter” is one that comes to mind (he’s hardly a footballer) . Today I again saw one that seemed a stretch, with the story that Chelsea Football Club and legendary cartoon The Simpsons have teamed up...

‘Leaked’ National Trust ad – spoof student campaign or change of brand direction?

This ‘leaked’ ad for The National Trust, hashtagged with #ExpecttheUnexpected, is certainly that: The organisation (which aims to get more people out and about in the UK) has claimed it had nothing to do with the video, which has been viewed 40,000+ times. Of course, the cynical marketing industry has been quick to doubt this (here’s The Drum’s piece which highlights the apparent social...

Model in advert reacts to train flying past in clever stunt

A hair brand has amazed customers by making an advert come to life whenever a train flies past in a Stockholm train station. Apotek, a pharmacy brand,  has produced adverts of a model with pristine hair, but they are fitted with with ultra-sonic sensors that monitor the motion of trains. On arrival of the train, the model’s hair flies about all over the place and she struggles to keep it in place. The...

UNICEF website gives users a good reason to ignore their phone

The US branch of worldwide children’s charity UNICEF has created an innovative new website that results in donations to the charity when users leave their phones alone. The UNICEF Tap Project is supported by Giorgio Armani and a days worth of clean water is donated for every ten minutes that the user doesn’t touch their phone. During that time various facts about water wastage and the work of UNICEF pop-up on...

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