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Model in advert reacts to train flying past in clever stunt

A hair brand has amazed customers by making an advert come to life whenever a train flies past in a Stockholm train station.

Apotek, a pharmacy brand,  has produced adverts of a model with pristine hair, but they are fitted with with ultra-sonic sensors that monitor the motion of trains. On arrival of the train, the model’s hair flies about all over the place and she struggles to keep it in place.


The tagline of the campagin is ‘Make your hair come alive’, wrapping up a clever visual stunt.

Source: Mashable

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Jade Mansell is a Senior Account Executive at WPR Agency where she works on a number of top consumer accounts and discusses the merits of Harry Potter vs Twilight. She graduated from Oxford with a degree in History and enjoys absorbing the cultural delights of Birmingham, where she lives with her twin sister . Follow her on Twitter : jade_mansell