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Model in advert reacts to train flying past in clever stunt

A hair brand has amazed customers by making an advert come to life whenever a train flies past in a Stockholm train station.

Apotek, a pharmacy brand,  has produced adverts of a model with pristine hair, but they are fitted with with ultra-sonic sensors that monitor the motion of trains. On arrival of the train, the model’s hair flies about all over the place and she struggles to keep it in place.

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The tagline of the campagin is ‘Make your hair come alive’, wrapping up a clever visual stunt.

Source: Mashable

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Jade Mansell is a Senior Account Executive at WPR Agency where she works on a number of top consumer accounts and discusses the merits of Harry Potter vs Twilight. She graduated from Oxford with a degree in History and enjoys absorbing the cultural delights of Birmingham, where she lives with her twin sister . Follow her on Twitter : jade_mansell