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Aussie builders heckle for gender equality, by Snickers

Continuing with their “you’re not you when you’re hungry” strapline, Snickers Australia turned their attention to builders.

Famed for heckling female passers-by – often with the wooing words of “Oi oi!” – they decided to turn this on its head. Completely against public expectation, the builders instead shouted messages of feminism and equality from on high, such as “I appreciate your appearance is just one aspect of who you are”.

I won’t ruin the rest, here’s the end result:

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Alex Judd is a Consultant at Fishburn. Always looking for the next big idea, he's a big supporter of Portsmouth F.C., all things HBO and is currently teaching himself to kick-turn in the pool.