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Chemists produce a perfume that smells like rotting corpses in Walking Dead PR stunt

It’s the season finale of zombie drama ‘The Walking Dead’ soon, so the American Chemical Society has taken the newsworthy opportunity to examine the chemistry necessary to create a perfume that quite literally smells like death –  and dubbed it ‘Eau de Death’. The video below tells all: When we die, our body apparently releases aptly-named chemicals known as putresine and...

Park posters scented with dog food in Match.com ‘barketing’ campaign

To promote its new  ‘socials’ events – and in particular, its ‘Bark in the Park’ event on the 5th of April (more info here) – match.com has unveiled a ‘barketing’ campaign to attract the attention of passers-by and their dogs. Adverts with details of the event are being placed around London’s Battersea Park, with separate posters at eye-level for owners and their dogs....

Saving Energy – The Latex Way

In a surprising partnership Earth Hour has teamed up with Durex to raise awareness of both the organisation and the brand. Entitled #TurnOffToTurnOn, the campaign asks users to turn of all electrical devices and appliances and to start paying attention to their partners again.  The link between our online/immediate social interaction age and “real world” relationships is played upon throughout the short...

Michelin Starbucks? : Hot Coffee vs. Haute Cuisine

A quick hop, skip and a jump across the Atlantic and you too could take in the delights of the burgeoning food scene; exciting the senses amid the rarefied surroundings of classy restaurants serving fine wine and haute cuisine. Either that or you could pop into your friendly-neighbourhood -faceless-behemoth known by those in the know as Starbucks – who have just announced they are trading cappuccinos for culinary...

#nomakeupselfie donations total to £1 million in 24 hours

A trend simply started by author Laura Lippman, has turned into a cancer campaign which has seen £1 million raised through text donations alone in 24 hours. After seeing the viral whirlwind, the charity tweeted there support: “We’re loving your #cancerawareness #nomakeupselfie pics! The campaign isn’t ours but every £ helps #beatcancersooner.” The selfie campaign has now also been issued a Facebook page...

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