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Anti-racism banana campaign ‘actually a planned marketing stunt’

The Banana Selfie Campaign Against Racism Was Actually A Planned Marketing Stunt screams Buzzfeed. So? For one, I’m sick of the term ‘stunt’ being used disparagingly. A PR/marketing stunt isn’t necessarily a bad thing, though through the media and popular usage, it’s used to slight our industry. Secondly, though pre-planned back when Brazilians Neymar Jr and Dani Alves were last...

People on both sides of borders in Belfast, Kosovo and Nicosia invited to play ‘Border Football’

In a nice World Cup campaign from lager merchants Carslberg, people from both sides of the borders in Belfast, Nicosia and Kosovo were invited to play ‘border football’. The film, according to the release, demonstrates how football ‘can overcome barriers and borders, to create a positive experience for the people taking part’, using ‘what divides people to bring them closer’....

Connecting clients with freelancer marketers and small agencies – the stats so far

Towards the end of the day yesterday, I sent an idea I’ve been sitting on for a week or two out into the ether. I’ve done this a few times in the past – including when I first announced the very site you find yourself on – and, everytime, I get that same nervous feeling I’ve begun to associate with putting an idea out there for people to pick apart. The idea was one I believe can help...

Suits You Sir: World’s Most Powerful Suit Launches in Australia

When it comes to PR, we all love a world’s first and Australian menswear retailer, MJ Bale, is no different. This week the suit makers teamed up with Heritage Bank to create the first suit in the world to be fitted with a payment microchip meaning those wearing the incredibly stylish suits, can pay for their lunch with a flick of their wrist and swipe of their suit jacket. The microchip in the suit jacket is...

BrewDog ‘guilty of breaking marketing rules’, founder issues formal apology for ‘not giving a shit’

Scottish brewery BrewDog’s ‘Dead Pony Club’ beer has been found guilty of ‘breaking the Portman Group’s marketing rules’. According to the Portman Group, which provides the secretariat for the Independent Complaints Commission, the beer’s label encourages anti-social behaviour and rapid-drinking, with phrases like ‘drink fast, live fast’ and ‘rip it up down...

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