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“Fuck the poor”: shock-tactic campaign from charity

Combine a social experiment with shock tactics and you’re in for some media attention. As part of a campaign for a charity, a man walked the streets wearing a ‘fuck the poor’ sandwich board to find out how much the public really care about the less fortunate.

Charities struggle to reconcile spending enough money to raise awareness with diverting the much-needed money to their cause, and unless you have animals cute enough to compare to Game of Thrones characters (RSPCA), it’s a struggle to make your voice heard.

That’s why this blunt and simple effort from The Pilion Trust charity is so welcome. The charity works with all socially excluded people, and in the video aims to highlight how people will often express sympathy for those living in poverty – but in actuality fail to take steps to combat it by donating money.

Blog - Fck the poor

Members of the public in the video react angrily before the twist ending reveals what is really going on, and the video closes with the message: “We know you care. But do you care enough to give?”

It’s a powerful and clever effort and has been picked up by the Independent among others.

See the video here:

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Jade Mansell is a Senior Account Executive at WPR Agency where she works on a number of top consumer accounts and discusses the merits of Harry Potter vs Twilight. She graduated from Oxford with a degree in History and enjoys absorbing the cultural delights of Birmingham, where she lives with her twin sister . Follow her on Twitter : jade_mansell