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#Hashtag Stories

The Sun is Britain’s biggest-selling paper.

Its journalism has a reputation for fueling conversations up and down the country.

And now the newsbrand has introduced the simplest of innovations to claim ownership of those conversation-starting stories.

It has become the first newspaper to print #hashtags alongside stories, enabling readers to continue the conversation online and helping a new generation discover Sun content.

Really, really simple (and surprised it’s a ‘first’), but it’s proving very effective and is a talking point in itself.

THE SUN INTRODUCES #HASHTAG STORIES

DISCLAIMER: The Sun is a client of The Academy

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Dan is the creative director at PR agency, The Academy