The best stunts and campaigns in one place
Follow us on Twitter

17ft long ‘lucky’ boot made of 1,500 cans of Pringles blessed by priest

It’s been a while since we’ve had a good ‘massive PR thing for massive PR thing’s sake’, but I’ve just been sent a release and some images that do the job nicely: It’s a 17 ft long ‘lucky’ football boot made out of 1,500 cans of Pringles, in time for the FIFA World Cup. Oh, and it has been blessed by a priest, obviously: According to the press release, the...

Creative co-operative Coke campaign helps new students break the ice

In what is probably its one millionth appearance on this blog, Coca-Cola has – shock horror – come up with a good new campaign that relates nicely to its ongoing happiness campaign, called the ‘Friendly Twist’. The first day at university is, according to the campaign narrative, a lonely one. Sexual tension is in the air and the only way to break the ice between freshers is… to...

Professor Stephen Hawking unveils just how England can win the World Cup in Paddy Power stunt

Irish troublemakers Paddy Power unveiled its ‘pre-World Cup campaign’ at a packed London press conference at the Savoy hotel this morning. Why was it packed? Well, the brilliant Professor Stephen Hawking was there on the bookies’ behalf to tell attendees just how England could win the upcoming World Cup – using SCIENCE. The campaign is called ‘Hawking Talking': PR agency Taylor Herring...

Charity campaign highlights just how little the public care about domestic violence towards men

Here’s an excellent video campaign for the Mankind Initiative, a charity that supports male victims of abuse. Having been viewed more than 3.7m times, it highlights just how little the public appear to care about domestic violence towards men: Involved agency:...

Commuters joined by five ghostly Miss Havershams in TV adaptation PR stunt

In a stunt to promote an adaptation of Charles Dickens’ Great Expectations (being shown on TV channel Drama this Bank Holiday weekend) five ghostly Miss Havishams appeared in Tube carriages and on London buses this morning. The quintet also visited Big Ben at 8.40am (according to the Mirror, ‘the time Charles Dickens’s famous spinster stops the clocks around her when she is jilted in the...

« Previous Entries