It’s been a while since we’ve had a good ‘massive PR thing for massive PR thing’s sake’, but I’ve just been sent a release and some images that do the job nicely:
It’s a 17 ft long ‘lucky’ football boot made out of 1,500 cans of Pringles, in time for the FIFA World Cup.
Oh, and it has been blessed by a priest, obviously:
According to the press release, the boot:
is 5.3 metres long, 1.8 metres wide, 1.9 metres high and weighs 490kgs – taking a team of designers, sculptors and engineers 278 hours of manpower to build, and includes 1,500 cans of Pringles. The boot would fit 960 normal pairs of football boots inside and is equivalent to a shoe size of 700.
The creation is based on a survey commissioned by Pringles that found that 50% of British football fans have a match day superstition.
Here, have another photo of it near a London landmark:
The boot will be housed at the National Football Museum in Manchester for the duration of the World Cup.
Involved agency: Grayling