First ever billboard set to appear on the moon

Yep, the moon. A Japanese beverage company, Otsuka, will place a large 1kg titanium version of their sports drink, Pocari Sweat, on the moon’s surface in October 2015.

The cannister will contain a powdered version of the citrus-flavoured drink , with a Falcon 9 rocket carrying it on what will be a four-and-a- half day voyage. It will be placed on the lunar surface by a company called Astrobotic Technology, who will use the opportunity to attempt to win Google’s lucrative Lunar X competition, which awards $20 million for the first company to land a device on the moon that can both travel 500m  on its surface and send high-definition pictures back to earth.

The cannister will also be engraved with the dreams of 38,000 children from across Asia, with the company expressing a desire to inspire young children to become astronauts.

 

Washington Post, The Daily Mail, The Independent and The Mirror are among the publications that have picked up the story, which takes exploring alternative marketing platforms to a whole other level.

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