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An (electric) shock horror case of PR from Fiat?

It’s incredibly rare, if not completely unheard of, that the boss of a major company makes a request to the public NOT to buy one of its products. But that’s exactly what Fiat Chrysler boss, Sergio Marchionne, announced in a news conference in Washington on Wednesday. Revealing that the company makes a loss on each of the models it sells, the auto industry veteran requested that potential buyers of the electric...

Lastminute.com recruit Nigel Farage… sort of

On the day of the European elections, holidays website lastminute.com have put together a last-minute video campaign in which Nigel Farage advertises holidays in Europe. Except of course he doesn’t. The video is a simple collection of clips of various of the UKIP leader’s public comments edited together to make a list of reasons to enjoy various European countries. It’s a  simple, funny, low-cost...

‘You May as Well Leave Your Dog in an Oven’ say Dogs Trust in new campaign

UK-based dog welfare charity Dogs Trust has launched a campaign called ‘Hot Dogs’, highlighting the dangers of leaving dogs in hot cars this bank holiday weekend and summer. According to this campaign video, it can take just 20 minutes for a dog to die when left in a hot car. I initially started watching it thinking ‘I’m going to watch ice melt for more than a minute… is this what my...

Creative ‘suitable for office’ advert campaign from PornHub

PornHub has run a competition to find a new creative director, challenging candidates with the task of creating a ‘safe for work’ advertisement. They adult entertainment website has now published the top 15 and asked the public to vote on which is their favourite.            An inspired campaign for an industry that is largely banned from mainstream advertising, this creative campaign has got many...

Are you a social media giver or a taker?

Today Give as you Live, an online award-winning fundraising platform, launched GiverOrTaker.co.uk to allow those on Twitter to determine if they’re a Giver or a Taker in terms of their social media. It takes into account a number of aspects of your Twitter account, such as how many people you follow compared to the number of people who follow you back, how often you retweet etc., to generate a score out of...

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