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Army of Lady Gagas march on Parliament in #SaveSmithfield PR stunt

This morning, an ‘army’ of Lady Gaga lookalikes marched on Parliament to protest against the proposed demolition of Smithfield Market in east London. “You’d have to be Gaga to rip the heart out of Smithfield” shouted one placard:   From the email sent over to me about the stunt: A decision by the Secretary of State for Communities and Local Government, Eric Pickles, is set to be made...

Why reinvention is important to PR

Whether we want to admit it or not, as humans we are creatures of habit. Unfortunately, as consumers, we crave change and continually need to be stimulated by new trends. Modern day life has led to a fast-paced world where our attention span, at most, lasts a dismal 20 seconds before we’re searching for the next thing to entertain us. Nowhere can this be better seen than in popular culture, be it the latest...

Disney princesses used in incestuous rape awareness posters

A shocking series of posters featuring well-known Disney princess being kissed against their will by their fathers has been released by artist Saint Hoax. The artist has created the posters in a bid to encourage under 18s to speak out against incestuous rape in a project he calls Princest Diaries. He states that “The aim of the poster series is to encourage victims to report their cases in order for the...

#BrazilianNoShow – Heineken’s challenge for bosses in America.

As football or as known in the US, soccer becomes more prominent for the US audience, people are bumped with a dilemma when they try to watch the games, as most of them happen during local working hours. Heineken figured that the key players in this equation are the bosses, which are the target audience for the #BrazilianNoShow challenge. This action promises to reward companies with Heineken beer, for companies...

“All or Nothing” an Adidas and Google World Cup themed scavenger hunt.

This major partnership between Adidas and Google is a scavenger hunt launched on June 9th and will going on until the end of the World Cup. Titled “Desafio Tudo ou Nada” – “The All or Nothing Challenge”, it integrates Google Maps and Google Street View, it will award participants with swags, including the balls used during the World Cup games. Launched using videos spread through the...

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