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Movie-goers shocked in VW campaign against using phones whilst driving

Here’s a very smart campaign from car manufacturer Volkswagen called ‘Eyes on the road’, in which cinema-goers in Hong Kong are reminded just how dangerous using your phone whilst driving can be:

The video has had more than 4 million views at the time of writing.

Involved agency: Ogilvy Beijing

Source: Mail Online

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Rich started PRexamples.com in January 2012. He runs consumer PR agency Radioactive PR, which has two offices in the UK. In March 2013, Rich co-founded blogger outreach service bloggabase.com. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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