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Movie-goers shocked in VW campaign against using phones whilst driving

Here’s a very smart campaign from car manufacturer Volkswagen called ‘Eyes on the road’, in which cinema-goers in Hong Kong are reminded just how dangerous using your phone whilst driving can be:

The video has had more than 4 million views at the time of writing.

Involved agency: Ogilvy Beijing

Source: Mail Online

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Rich started PRexamples.com in January 2012. It has been named Vuelio's top PR blog. He runs consumer PR agency Radioactive PR, which has two offices in the UK. He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release. In March 2013, Rich co-founded blogger outreach service bloggabase.com. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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