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Londoners targeted in Sharknado shark attack stunt

Members of the public became the unsuspecting victims of a shark attack in this hidden camera stunt to promote Sharknado 2: The Second One (going out on Syfy channel at 9pm tomorrow, Thursday the 31st July).

sharknado 2 pr stunt

Customers at Steve Hatt Fishmongers in north London were ‘attacked’ by an animatronic shark as they passed it, placed on the fish counter as if for sale.

The ‘fresh killer shark’ was created by a team of four experts over the course of two weeks. A team of paramedics was also apparently on hand in case of heart attacks and the like.

Here’s the video – but be warned, there’s A LOT of shrieking. You might want to turn your speakers down if you don’t want the entire office staring in your direction:

Source: Metro

Involved agency: Taylor Herring

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Rich started PRexamples.com in January 2012. It has been named Vuelio's top PR blog. He runs consumer PR agency Radioactive PR, which has two offices in the UK. He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release. In March 2013, Rich co-founded blogger outreach service bloggabase.com. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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