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World’s first ‘tweeting couch’ unveiled in World Cup piggyback stunt

South African ISP MWEB has created the world’s first tweeting couch – and is piggybacking on the World Cup to show what it can do.

I’ll (rather lazily: it is Saturday morning) paste their description in to help explain it:

The #MWEBTweetSeat, connected to the internet via WiFi-enabled sensors, allows someone watching TV to automatically send a pre-programmed tweet to comment on whatever they’re watching without having to take their eyes off the screen. The user simply needs to log in to the couch with their Twitter details, pick a cushion with the right sentiment for their emotion, and throw it in the air. A tweet is then sent automatically.

A tweet can be sent when the seat is bounced, too, in something MWEB’s called ‘Cruise Control’, which did make me smile. The seat can also be reprogrammed for other TV shows and live events.

Tweet seat

To be fair, the campaign email I received did acknowledge that the idea is ‘a bit of a tongue-in-the-cheek comment on one of the prevailing internet behaviour trends of our era’ (there were 35 million tweets during Germany’s drubbing of Brazil, so I think it’s fair to say the insight is there), but really, it’s a pretty clumsy and unnecessary example of ‘the internet of things’ (simple explanation here) at play. I’m including it because although I sort-of like the campaign premise, I think it could perhaps inspire other better ideas.


For those without a sad encyclopedic recollection of PR stunts, the tweeting couch is similar to this tweeting bed from 2009, when a best man rigged the bed of newlyweds to tweet whenever they bumped uglies, including automated scoring of the effort and duration.

But that was well observed, well executed, funny and er, five years ago when inanimate objects tweeting was still enough to excite people.

Involved agency: Atmosphere

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Rich is a PR man that likes to create things for the industry. He started in January 2012, after writing about Good and Bad PR for a number of years. In March 2013, Rich co-founded blogger outreach service with 10 Yetis PR's Head Yeti Andy Barr. In 2014, Rich launched client matchmaking service Find Me a Marketer. Before going it alone, Rich worked as a senior account director at Frank PR and, before that, at 10 Yetis PR Agency in Gloucester. Rich splits his time between London and his house in Gloucester, where he lives with his wife and two children. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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