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Greggs hired artist to create live #freshbillboard in campaign for new healthier range

To promote Greggs new lower calorie sandwich range, the bakery chain commissioned artist Hammo to spraypaint – or, in Greggspeak, ‘freshly prepare’ – a sandwich each day onto a billboard in Old Street, London.

greggs hammo fresh billboard

 

Passers-by and the public (via social media) were encouraged to guess which sandwich was being painted live each day, to be in with a chance of winning a free lunch. The reveal was made at the end of each day.

This video wraps up the campaign and week of painting:

Read more: The Drum

Involved agencies: according to the releaseGreggs’ Fresh Billboard activity was developed and supported by agencies Carat, Gratterpalm, Havas PR, Posterscope, Hyperspace and Monorex – which sounds like an awful lot of chefs to me!

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Rich started PRexamples.com in January 2012. He runs consumer PR agency Radioactive PR, which has two offices in the UK. In March 2013, Rich co-founded blogger outreach service bloggabase.com. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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