Walkers has transformed 3 bus stops in London, creating the first ever tweet-activated vending machine.
The digital screen shows Gary Lineker sitting inside, and it will cycle through a series of short clips. Passers-by are then told to tweet @Walkers_busstop which will trigger the display to drop a packet of crisps down for free.
“Walkers loves bringing fun to the nation and we are extremely excited to launch the first ever Twitter vending machine on the streets of London,” said Walkers marketing manager Lee-Teng Chung.
“The ‘Do us a Flavour’ campaign has taken the nation by storm, so we are delighted to offer them the chance to try the new flavours through the first ever interactive Twitter vending machine. We can’t wait to hear more about what the public think of each of the unique flavours.”
This is all part of the ‘Do us a flavour’ campaign for the new Walkers flavour. The six ‘finalist’ flavours include: Sizzling Steak Fajita, Chip Shop Chicken Curry, Pulled Pork in a Sticky BBQ Sauce, Ranch Raccoon, Cheesy Beans on Toast and Hot Dog with Tomato Ketchup.
The vending machines will be stocked with one of the six finalist flavours and will dispense 260 packets of crisps daily. The public will be encouraged to vote for their favourite flavour online and a YouTube video featuring the making off the footage will be released on 8 September.
The installations will remain in place until 11 September.
Created by OMD UK, AMV BBDO, Talon and Clear Channel.