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Londoners trade first born children in exchange for free Wi-Fi

In June, a number of unwitting Londoners agreed to give up their eldest child in a stunt aiming to highlight the security dangers of public Wi-Fi use. The experiment was set up by the Cyber Security Research Institute, which offered free Wi-Fi hotspots across the capital in order to make its point. It was backed by European law enforcement agency Europol and ‘sponsored’ (not quite sure what that...

Mammut celebrates 150 years since the first ascent of the Matterhorn

Swiss mountaineering photographer, Robert Bösch, has spent the last few years shooting incredible scenes of skiiers, mountain guides and athletes showcasing Mammut’s range of outdoor clothing and equipment. The images have been released to celebrate 150 years since the explorer, Edward Whymper, became the first person to ascend the Matterhorn – a14,692 ft high mountain in the Alps. For the...

Ade ‘The Beast’ Akinfenwa provides added muscle for GAME’s FIFA 15 launch

There are two golden rules in PR: one, don’t become the story. Second, don’t attempt to arm-wrestle Ade ‘The Beast’ Akinfenwa. Equipped with this advice, why not make a third by combining the two together? How all these rules came to be broken is all thanks to the launch of EA Sports’ FIFA 15 with our client, GAME.  As with all blockbuster releases, hundreds of GAME stores across the UK were primed to...

Burgers that taste like human flesh served up in Walking Dead PR stunt

Forget all that horsemeat business, how do you fancy eating ‘human’ burgers? In a stunt to promote the season five premiere, on Tuesday 30th September, a pop-up restaurant will give burgers that taste like human meat away for free from midday until stock runs out. Although it will be in East London, the exact location will be revealed nearer the time to those following the #terminustavern hashtag on...

Nigel Farage backs Europe with Paddy Power

In an unexpected turn, notorious Eurosceptic Nigel Farage has joined forces with Paddy Power to back Team Europe (in the Ryder Cup that is). To show his allegiance, Farage has filmed a mock party political broadcast urging the boys to ‘show those flag-waving Yanks what us Europeans are really made of.’ With Ryder Cup fever primed to hit Europe with a bang this weekend, Farage has released a rallying cry...

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