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8-bit & Freerunning collide in Red Bull’s new viral video

Ever the creators of viral content, Red Bull have done it again. Utilising Jason Paul and friends from their athlete portfolio, they built a real-life 8-bit gaming level on top of a train carriage, then had a steam engine push it along whilst the freerunners brought the game to life. Very impressive stuff and well worth a...

Marriott Hotels Explore Virtual Reality Travel

Marriott hotels has unveiled a new travel booth in New York where guests can explore the black sand beaches of Hawaii or the top of London’s Tower 42, without buying so much as a bus ticket – reports the Daily Mail. Oculus Rift technology allows users to feel sensory elements such as heat, wind and mist as well as seemingly ‘seeing’ new locations in front of them. According to the site...

Smart Car Unveil The Dancing Traffic Light

Smart Car delivers a creative approach to road safety with this human-controlled dancing traffic light. Passers-by are invited to pick a song and get-down to the music. The project translates human dancing into real-time movements on a street light display.   h/t Design...

THE KRISPY KREME DOUBLE HUNDRED DOZEN

Question: How do you communicate that Krispy Kreme now does Big Occasion orders? Answer: Multiplying its iconic Double Dozen by a hundred to create the Krispy Kreme Double Hundred Dozen! An old-fashioned stunt, which has delivered a whole load of coverage including Metro, Daily Telegraph, Daily Star, Huffington Post and (crucially) B2B outlets. To win the Krispy Kreme Double Hundred Dozen for your...

36ft tall Incredible Hulk ‘raises’ Tower Bridge in great projection PR stunt

In a swish stunt in London, a 36 ft tall projection of the Hulk ‘raised’ Tower Bridge to, as the PR story goes, ensure safe delivery of the new Disney Infinity video game as it travelled along the Thames in a barge. Iron Man, Captain America and Thor were also amongst the projected cast of Marvel superheroes ensuring a consignment of Disney Infinity 2.0: Marvel Super Heroes travelled through London to...

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