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Wine paired with insects in I’m a Celeb-style Laithwaites campaign

Wine retailer Laithwaites is ‘exploring new territories in wine pairing’. Sounds like something they’d do, right? Well, in what is probably the result of somebody watching I’m a Celebrity, Get Me Out of Here whilst drinking a glass of wine and thinking ‘a-ha, I have it!’, the brand is indeed exploring what food work well with its wine. And when I say food, I mean insects. A...

Knitted ‘Number 7Up’ bus toured London in #FeelsGoodToBeYou campaign

Magda Sayed is an urban knitter, which is apparently a thing. She teamed up with 7up  for their #FeelsGoodToBeYou campaign to transform an old London Routemaster into the ‘Number 7up’ Bus, which then toured the city. I’m not sure at which stage in a brainstorm somebody says ‘I’m thinking: giant woollen bus’, but either way, it looks nice and the video’s pretty...

McDonald’s customers won free food by playing Rock, Paper, Scissors with the staff

To celebrate Children’s Day in Peru, McDonald’s staff asked customers to play rock, paper, scissors with them. If the customer won, the order was free: A sweet idea – I like the notion of dressing the winning idea of giving stuff away up by using games (Street Fighter bouts at the cash machine, anyone?), a slightly tenuous link (because kids play, you know, we wanted to make adults play...

Tesco launches Secret Scan-ta for twitter inspired gift ideas

With the festive season will into its stride, Tesco and We Are Social have got in on the act by launching their “Secret Scan-ta” microsite. Designed to help those arduous gift decisions, simply type in the twitter handle of your recipient, then Santa and his little helpers will trawl through all of their tweets to identify their key interests. You’ll then be presented with the, supposedly, perfect gift that...

Three ‘change’ name to District Three in Hunger Games piggybacking PR stunt

Here’s a simple PR stunt I thought I’d include for posterity and, well, because it’s a good example of a quick, low-budget social photo effort that might give you food for thought. To piggyback on the launch of the latest in the Hunger Games movie series, Mockingjay Part 1, mobile phone retailer Three has ‘changed’ its name to District Three, one of the thirteen districts and,...

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