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“House of Nightmares” theme park ad shocks passers-by

I’ve just been sent this outdoor ad prank to promote a ‘House of Nightmares’ attraction opening in 2015 at Gröna Lund, a theme park in Stockholm, Sweden:

A poster was set up, with the words ‘Do you dare look at our new attraction?’. A QR code gave passers-by the chance to preview the attraction. Whilst (a suspiciously large number of) people scanned the code, a man forced himself against the poster’s material, accompanied by some sort of weird screech in what was intended to be a scary stunt.

house of nightmares prank

The video’s had just shy of 1m views. Find out more about the new ride on the theme park’s site.


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Rich started in January 2012. He runs consumer PR agency Radioactive PR, which has two offices in the UK. In March 2013, Rich co-founded blogger outreach service He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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