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“House of Nightmares” theme park ad shocks passers-by

I’ve just been sent this outdoor ad prank to promote a ‘House of Nightmares’ attraction opening in 2015 at Gröna Lund, a theme park in Stockholm, Sweden:

A poster was set up, with the words ‘Do you dare look at our new attraction?’. A QR code gave passers-by the chance to preview the attraction. Whilst (a suspiciously large number of) people scanned the code, a man forced himself against the poster’s material, accompanied by some sort of weird screech in what was intended to be a scary stunt.

house of nightmares prank

The video’s had just shy of 1m views. Find out more about the new ride on the theme park’s site.


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Rich started in January 2012. It has been named Vuelio's top PR blog. He runs consumer PR agency Radioactive PR, which has two offices in the UK. He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release. In March 2013, Rich co-founded blogger outreach service He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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