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Knitted ‘Number 7Up’ bus toured London in #FeelsGoodToBeYou campaign

Magda Sayed is an urban knitter, which is apparently a thing. She teamed up with 7up ¬†for their #FeelsGoodToBeYou campaign to transform an old London Routemaster into the ‘Number 7up’ Bus, which then toured the city.

7up bus

I’m not sure at which stage in a brainstorm¬†somebody says ‘I’m thinking: giant woollen bus’, but either way, it looks nice and the video’s pretty slick:

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Rich started in January 2012. He runs consumer PR agency Radioactive PR, which has two offices in the UK. In March 2013, Rich co-founded blogger outreach service He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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  • Omar

    Perfect example of amplifying experiential activity using social video. We had a lot of fun shooting it!