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Knitted ‘Number 7Up’ bus toured London in #FeelsGoodToBeYou campaign

Magda Sayed is an urban knitter, which is apparently a thing. She teamed up with 7up ¬†for their #FeelsGoodToBeYou campaign to transform an old London Routemaster into the ‘Number 7up’ Bus, which then toured the city.

7up bus

I’m not sure at which stage in a brainstorm¬†somebody says ‘I’m thinking: giant woollen bus’, but either way, it looks nice and the video’s pretty slick:

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Rich started PRexamples.com in January 2012. It has been named Vuelio's top PR blog. He runs consumer PR agency Radioactive PR, which has two offices in the UK. He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release. In March 2013, Rich co-founded blogger outreach service bloggabase.com. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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  • Omar

    Perfect example of amplifying experiential activity using social video. We had a lot of fun shooting it! http://www.scorchlondon.com