To celebrate Children’s Day in Peru, McDonald’s staff asked customers to play rock, paper, scissors with them. If the customer won, the order was free:
A sweet idea – I like the notion of dressing the winning idea of giving stuff away up by using games (Street Fighter bouts at the cash machine, anyone?), a slightly tenuous link (because kids play, you know, we wanted to make adults play too…?) and, a video in which, dependent upon where you stop it, it looks like McDonald’s staff are threatening customers. Which made me laugh.
Source: Guerilla Marketing Zone
Involved agency: Fahrenheit DDB