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Tesco launches Secret Scan-ta for twitter inspired gift ideas

With the festive season will into its stride, Tesco and We Are Social have got in on the act by launching their “Secret Scan-ta” microsite.

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Designed to help those arduous gift decisions, simply type in the twitter handle of your recipient, then Santa and his little helpers will trawl through all of their tweets to identify their key interests. You’ll then be presented with the, supposedly, perfect gift that you can buy directly from Tesco.

There’s a couple of added bonuses, too. Firstly, you’ll be entered into a weekly prize draw to win 5,000 Clubcard points or a Samsung Galaxy S5, just for taking part. Then you’ll also have the chance to double your Clubcard voucher’s value, just by adding them into your search and going ahead with a purchase.

Whilst the accuracy of the gift suggestions can be questionable – Nigel Farage’s handle comes up with a Despicable Me 2 fart blaster (but maybe he’s into that sort of thing?) – it’s a nice tool that certainly captures the imagination, with a great e-commerce link to boot.

Try it out for yourself, here: http://www.clubcardsecretscanta.com/

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Alex Judd is a Consultant at Fishburn. Always looking for the next big idea, he's a big supporter of Portsmouth F.C., all things HBO and is currently teaching himself to kick-turn in the pool.