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.@LastMinute_com brings Christmas Surveys to life

Lastminute.com’s recent Christmas present survey was brought to life at Waterloo Station last week. Their research found 25% of people hate the presents they are given, therefore they created a pop-up Sh-elf Of Shame shop at Waterloo station to steer hapless Londoner’s in the right gifting direction. Activities at the pop-up included the chance to win a pair of tickets to the South Of France with...

Fashion app Grabble launches #GetDressed campaign with naked models around London

Grabble is the Tinder of fashion finding apps. You swipe through an endless feed of products, tailored to you from top brands and retailers such as ASOS, Zara, Topman/Topshop, Misguided etc with everything you ‘grab’ being immediately shoppable right from within the app. Ahead of Christmas, Grabble launched their #GetDressed campaign over the weekend with naked models roaming around London which caused...

2014 in review – Top 20 PR Campaigns and Stunts of the Year

I’m not one to get too heavy, but 2014 feels like it’s been a pretty big year in the world of PR. Self-appointed UK PR rent-a-mouth Max Clifford was jailed for some horrible things – after we were all made to wince through some needlessly detailed descriptions of Little Max, a £12k pay gap was found to exist in the favour of male PRs (and talks are ongoing as to how to improve this situation)...

NASA Releases ‘All About That Space’ Parody Video

NASA have released their very own music video parodying Meghan  Trainor’s hit single ‘All About That Bass’. Interns at NASA’s Johnson Space Centre produced the spoof to raise awareness of the Orion spacecraft’s maiden voyage earlier in December. It manages to avoid the perils of all amateur parody videos and is not completely cringeworthy. The lyrics actually work quite well. I’m...

Christmas Dinner Hot Dog

Christmas dinner Gimmicks In 2010 we had the Christmas flavoured Pot Noodle and last year the ‘Christmas tinner’ (Christmas Dinner in a tin from retailer Game) which topped the PR Christmas gimmick tree.   This year its the turn of the ‘Festive Hotdog’ courtesy of Manchester’s Splendid Sausage Company. The hot dog bun is stuffed with a festive feast of turkey, sprouts, roast...

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