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Fashion app Grabble launches #GetDressed campaign with naked models around London

Grabble is the Tinder of fashion finding apps.

You swipe through an endless feed of products, tailored to you from top brands and retailers such as ASOS, Zara, Topman/Topshop, Misguided etc with everything you ‘grab’ being immediately shoppable right from within the app.

Ahead of Christmas, Grabble launched their #GetDressed campaign over the weekend with naked models roaming around London which caused quite a stir on social media.

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Along with a street stunt and some celebrity endorsement, Grabble have been posting Vine videos and have teamed up with popular Twitter accounts such as @UKBanter and @FriendsReactss to push the message further to the right target market.

The stunt was covered by Daily Mail (basically an ad for the app!) and Reveal

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Posted by:

Inderdeep Gill is an Account Executive at Houston PR. He's previously been a Strategist/Planner at Creative Orchestra and DLKW Lowe, and an Intern at Frank PR and Freud's. An avid Lakers fan with a huge love for music, born and raised in Essex where he still lives - because it's the only way! Right?