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.@LastMinute_com brings Christmas Surveys to life

Lastminute.com’s recent Christmas present survey was brought to life at Waterloo Station last week. Their research found 25% of people hate the presents they are given, therefore they created a pop-up Sh-elf Of Shame shop at Waterloo station to steer hapless Londoner’s in the right gifting direction.
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Activities at the pop-up included the chance to win a pair of tickets to the South Of France with Eurostar’s new route by tweeting an #ElfieSelfie from the event. The#ElfieSelfies revealed the worst Christmas gifts commuters had  ever  received.
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Lydia Bright (TOWIE) also popped down to discuss her worst ever Christmas present (a micro-pig from ex-boyfriend Arg) and was also on Good Morning Britain discussing how to buy the perfect festive gift.2424A1BC00000578-2879194-Oink_oink_Lydia_Bright-m-28_1418913554998

Lastminute.com has made their survey engaging by embracing social media, experiential marketing and celebrity (term used loosely!)

Oh and I won a trip to the South Of France….

 

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Jessica White is a freelance publicist living in Sydney. She is a Bournemouth University PR Graduate and has also worked within the press offices at Kazoo, Sky and Channel 5.