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Top 10 PR and marketing stunts and campaigns of January 2015

WELL. Happy end of January, everybody, it’s all General Election nonsense business in the UK from now on, I imagine. Congratulations to Bournemouth University student Georgia Murray for winning this month’s £50 contributor prize for having written this month’s best written post, kindly offered up by Smoking Gun PR (we’ll be in touch). Let’s get into it, shall we? Here, in reverse...

Travel company guarantee good weather for your wedding – but it’ll set you back £100k

In a cool PR campaign that very few members of the general public – if any – are actually likely to pay for, luxury travel company Oliver’s Travels* has guaranteed brides and grooms-to-be ‘fair weather and clear skies for [their] wedding day, using a ‘crack-team of cloud bursters’.   Yep, for the princely sum of £100,000 the company promise that the squad, made up of...

‘Ball pit for grown-ups’ opens in charitable agency PR effort

In a charity-led stunt to promote itself, design agency Pearlfisher has opened a ball pit for adults in Hammersmith, west London. (When I say ‘has opened’, it’s actually been open since before Christmas, but I’ve only now just spotted it in the press).   Aside from Houston PR’s space launch efforts last year, I haven’t seen much in the way of creative agencies PRing...

‘Hungry’ Peter Pan statue unveiled in childhood malnutrition campaign

A statue of Peter Pan with a hole in his stomach has been unveiled on London’s South Bank today to launch the ‘Averting a Recipe for Disaster‘ campaign by kid’s food brand Ella’s Kitchen: The statue of the Boy Who Wouldn’t Grow Up with an empty stomach is being used as a way to highlight the current and very real issues arising (and only likely to get worse) as a result of...

Full sized polar bear spotted on the tube

You’re sitting on the tube, studiously minding your own business, ensuring you make zero eye contact with anyone.  The train stops, the doors open and… a life-sized polar bear gets on. Picture courtesy of London Evening Standard website This rather terrifying eight foot animatronic creature was out and about, mingling with commuters this morning at Charing Cross and the South Bank to promote new Sky...

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