.@Airbnb spreads the love in 2015

By Jessica White on Friday, January 9, 2015

I love Airbnb’s latest campaign #OneLessStranger.

The community-driven hospitality company is giving 100,000 customers $10 (£6) as part of a campaign in which it is asking people to use the money in a “unique act of kindness” with the ultimate goal of inspiring others to join in, “pay it forward,” and connect with others.

Examples of acts suggested by the brand include planting flowers in a community garden, creating friendship bracelets for new acquaintances or baking produce to hand out to those in need.

Check out this video which explains how consumers can get involved: