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British Airways help public make ‘US trip a reality’ in cool virtual reality stunt

Passers-by were transported from the streets of Europe to the States in a virtual reality stunt from British Airways.

Taking the Oculus Rift virtual reality headset outdoors, the airline wanted to encourage members of the public to ‘make [their] US trip a reality’, using pre-filmed footage including ice skating in New York, rodeo bull riding in Texas and running along the coast in LA.

This video highlights the campaign, showing the technology (which I LOVE) at work:

For completeness and whilst I’m on the subject, I’ve also been getting involved with virtual reality PR recently, helping to promote the work of new-ish client, VR specialists Visualise.

In a similar campaign I meant to highlight on PRexamples.com from early December, Visualise worked with global travel agent Thomas Cook to deliver in-store virtual reality experiences, giving holidaymakers the chance to ‘look before you book’, or, as the Mail Online’s Vicky Woollaston better punned it, ‘try before you fly’.

Take a look at this in this teaser video, which includes a helicopter tour of Manhattan:

I know it’s a VERY PR to get unreasonably excited about how new(ish) tech can impact marketing, but having seen a big increase in brand interest since Facebook bought Oculus, the way virtual reality can showcase products and services to clients in an evermore-accessible way is, I think, something to get excited about.

Spotted on: Creative Guerilla Marketing

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Rich started PRexamples.com in January 2012. It has been named Vuelio's top PR blog. He runs consumer PR agency Radioactive PR, which has two offices in the UK. He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release. In March 2013, Rich co-founded blogger outreach service bloggabase.com. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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