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‘Hungry’ Peter Pan statue unveiled in childhood malnutrition campaign

A statue of Peter Pan with a hole in his stomach has been unveiled on London’s South Bank today to launch the ‘Averting a Recipe for Disaster‘ campaign by kid’s food brand Ella’s Kitchen:

Peter Pan

The statue of the Boy Who Wouldn’t Grow Up with an empty stomach is being used as a way to highlight the current and very real issues arising (and only likely to get worse) as a result of childhood malnutrition.

@AvertaDisaster on Twitter is calling on famous names to get behind its efforts, with Sir Richard Branson quick to do so:

Here’s a video highlighting the campaign and call to pledge support by sending a letter to all political party leaders calling for a commitment to a food manifesto for under fives:

Pledge your support here on At the time of writing, 770 people had signed the petition, left needing 230 signatures.

Credit: thanks to Chris Byland for tweeting with it!

Involved agency: Big Bird Media

Image courtesy of REX Features.


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Rich started in January 2012. It has been named Vuelio's top PR blog. He runs consumer PR agency Radioactive PR, which has two offices in the UK. He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release. In March 2013, Rich co-founded blogger outreach service He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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