The best stunts and campaigns in one place
Follow us on Twitter

The Art of Life Insurance

A sweet little tactic for online life insurance company Beagle Street. To make sure its customers never lose their policy details they’ve teamed up with Rose Blake, Supermundane and RUDE to turn their documents into works of art. The idea is to encourage customers to hang them on their wall so they can easily be found if needed. Pretty simple really. It’s a tactic that will run across lifestyle media...

Designer Marc Jacobs selects 11 social media users to front new campaign

It seems almost a rarity nowadays for a fashion campaign to not have a famous face as its star; like it or loathe it, they all seem to be clinging to the power of the modern ‘celebrity’. Which makes the Marc Jacobs Spring 2015 a little different, as each of the 11 people in the campaign were cast directly from their social media snaps on Instagram and Facebook. Using the hashtag #castmemarc, users could...

30ft tall Stig sent on European roadtrip to promote new global BBC channel

In an impressive ‘MAKE IT MASSIVE’ PR stunt promote the launch of new global channel BBC Brit, a 30 ft-tall effigy of The Stig (Top Gear’s mysterious helmeted star driver) has been built, and is currently winding its way through Europe. The fibreglass model took three sculptors more than two months to design, construct and paint, with (according to The Telegraph) ‘the head and torso alone...

Marmite and Pot Noodle Easter Eggs – available in UK next month

Ahhh, at last, a properly odd PR stunt. Haven’t seen many in 2015 so far. So, umm – Marmite and Pot Noodle-flavoured Easter eggs will be available in the UK in February 2015. Do with this what you will. According to the news (courtesy of Unilever and chocolate film Kinnerton), “the Marmite Easter egg, which shoppers will either love or hate, combines Marmite with...

‘Night Rainbow’ installation marks Channel 4 launch

A ‘night rainbow’ will brighten up Trafalgar Square tonight to celebrate the launch of a new Channel 4 series called Cucumber, Banana, and Tofu. A 30-metre-long rainbow will be projected onto the spray of the Trafalgar Square fountains tonight between 5.30 and 8.30pm. The show is the brainchild of Russell T. Davies, and like his show Queer As Folk, focuses on passions and pitfalls of modern gay...

« Previous Entries Next Entries »