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The @wahaca spoon amnesty

I love this stunt by Mexican street food restaurant Wahaca offering an amnesty to thieves who keep ‘borrowing’ their spoons – free food for the safe return of their colourful cutlery.

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The chain is offering a free plate of Tacos to any customer willing to walk into one of their restaurants and hand back the brightly-coloured plastic spoons.
Quite surprisingly, 4000 spoons go missing from Wahaca per year, so no wonder they are keen to recoup the cutlery!
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This annual spoon amnesty has been running for a few years but this didn’t stop the story gaining coverage on the Mail Online and in The Telegraph.

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Jessica White is a freelance publicist living in Sydney. She is a Bournemouth University PR Graduate and has also worked within the press offices at Kazoo, Sky and Channel 5.