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Brands ride wave of #thedress phenomenon

As the internet has been broken trying to decide whether this dress is black and blue or white and gold, some brands have spotted the opportunity for some social media mischief.   Here is the famous dress in question and the debate that has been raging. What do you see? 1. Skittles thinks it looks rainbow coloured I have no idea what you guys are talking about. It looks Rainbow to me. #TheDress — Skittles...

MasterCard turn 5-a-side match into Champions League Final

Champions League sponsor MasterCard gave unsuspecting five-a-side teams the surprise of their life, when their ordinary match in Istanbul was turned into a spectacle with a big game makeover. The two teams warmed up for the match, unaware of the preparation that had taken place with camera crews, staged fans and ex-World Cup final referee Pierluigi Collina waiting in the wings. Sparked by the Champions League...

Caitlin Moran and Channel 4 take journalists on day trip to Wolvo

What’s the best way to get people talking about your new comedy TV show, based in the rather infamous UK city of Wolverhampton? It’s quite simple really! You get a tonne of journalists on a private train to Wolverhampon, couple it with the show’s creators, Caitlin Moran and her sister Caroline, and make it a comical day out in a city that nobody knows much about. It’s exactly what Channel 4...

Domino’s release ‘The Tummy Translator’ app

Domino’s has now released something they’ve dubbed ‘The Tummy Translator’ app. It ‘translates tummy rumbles into corresponding ingredients, so that customers can get their perfect pizza with little thought, bringing customer service to a whole other level’. This is a unique campaign; that creates an fun way of choosing which of the possible ‘gazillion’ pizza...

Shine unveils the ‘People’s Oscars’

In a lovely bit of agency self-promotion, the clever folk at Shine conducted something of a social experiment in the run up to The Oscars – testing whether The Academy’s views reflected that of the movie going public. By carrying out a touch of ‘social listening’ the extensive monitoring of online chatter looked at discussions around nominees post publication of the shortlist, exhaustively analysing around...

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