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Brands ride wave of #thedress phenomenon

As the internet has been broken trying to decide whether this dress is black and blue or white and gold, some brands have spotted the opportunity for some social media mischief.


Here is the famous dress in question and the debate that has been raging. What do you see?


1. Skittles thinks it looks rainbow coloured

2. Domino’s have had a field day


3. People should have gone to Specsavers

4. HB Ice Cream have tied it into their #HBGoodbyeSerious campaign

5. And the makers of the actual blue and black dress have announced they will be making a gold and white one to satisfy both sides of the debate. Here is the original, which should hopefully be flying out of warehouses soon.




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Ciaran McCormick is a Politics student at the University of Warwick and is aspiring to a career in PR. He was an intern at Freuds, works in Publicity at Warwick Politics Society and is a charity fundraiser. He writes for The Boar and The Student Journals and in 2013 set up blogging community