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Domino’s release ‘The Tummy Translator’ app

Domino’s has now released something they’ve dubbed ‘The Tummy Translator’ app.

It ‘translates tummy rumbles into corresponding ingredients, so that customers can get their perfect pizza with little thought, bringing customer service to a whole other level’.

This is a unique campaign; that creates an fun way of choosing which of the possible ‘gazillion’ pizza combinations to order from Domino’s.

Domino’s, founded in 1960, used the idea of the ‘tummy translator’ from a television show of the same era, aiming to revolutionize the way people order Pizza.

It’s a refreshing out the (pizza) box idea, that we can see rising in the oven to form a base for Domino’s future campaigns. We’ll just have to wait and see what future toppings they might add.

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Jordan Smith is the brother of PRexamples.com founder Rich. Jordan is an aspiring business student, heading off to university in 2015.