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Unsuspecting public given Disney surprise as Mickey and Co. set up shop

Here’s an absolutely brilliant – and relatively low budget – Disney stunt, released this week to promote Disney Sides, a series of original Disney-inspired films created by teens (I think). In it, Mickey, Minnie and a host of other Disney characters surprise and mirror shoppers. Simple premise, works really well. The video has had more than half a million views in a couple of days on YouTube...

Pancake portraits as Samsung celebrate ‘Pancake Day’

How do you get people talking about your brand on Pancake Day? You make ‘Pancake Portraits’ of celebrities and your Twitter followers of course! In anticipation of yesterday’s gluttonous celebration, Samsung launched a social media competition, encouraging followers to submit photos of themselves for their image to be recreated. As a pancake. The lucky winners were recreated in pancake form and...

Danny Dyer turns tube announcer as part of EastEnders 30th anniversary

It is all go this week for the folks at EastEnders, who have pulled out all the stops to celebrate the shows 30th Anniversary. Lucy Beale’s killer will finally be revealed after an epic 10 month whodunnit, as well as a week of completely live episodes and some famous faces returning to the show temporarily. And that’s not all as far as the celebrations are concerned.. The clever folk at the show have...

The Best ’50 Shades of Grey’ PR Examples

50 Shades Of Grey has beaten all box office records in the UK, and in the past few weeks almost every brand has jumped onto the bandwagon with either a play on the words or the nature of the film. There have been some brilliant PR stunts seen on platforms like Twitter and Facebook and I’m going to share the very best here. 1 | Mr Squarepants Will See You Now… The Spongebob Squarepants movie was...

Online ‘Patience Test’ launched by parcel brand

Patience is a virtue in the digital world; the average Brit now loses patience after ten seconds waiting for a web page to load and 16 seconds waiting for a video to buffer, which has impacted our everyday lives with three-quarters saying the internet is making us more demanding and one in two saying they have become more impatient in the last five years. But despite all this extensive research showing what an...

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