Online ‘Patience Test’ launched by parcel brand
By Jack Peat on Tuesday, February 17, 2015
Patience is a virtue in the digital world; the average Brit now loses patience after ten seconds waiting for a web page to load and 16 seconds waiting for a video to buffer, which has impacted our everyday lives with three-quarters saying the internet is making us more demanding and one in two saying they have become more impatient in the last five years.
But despite all this extensive research showing what an intolerant bunch we are, our client Interparcel (who we carried out the survey on behalf of) decided to test the theory good and proper by creating an interactive game and taking to the streets to see how the general public react when they get their patience put to the test.
Without giving the game away, take the test for yourself, this sly little number tricked a fair few of us into unwittingly testing our patience.
And as if that wasn’t enough, as if we hadn’t been found out already, Interparcel took to the streets to see how the general public would react.
