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Unsuspecting public given Disney surprise as Mickey and Co. set up shop

Here’s an absolutely brilliant – and relatively low budget – Disney stunt, released this week to promote Disney Sides, a series of original Disney-inspired films created by teens (I think).

In it, Mickey, Minnie and a host of other Disney characters surprise and mirror shoppers. Simple premise, works really well.

The video has had more than half a million views in a couple of days on YouTube – but, as is becoming more common, it was uploaded directly to the Mickey Mouse Facebook page, where the video has had almost 25 million views.

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Rich started PRexamples.com in January 2012. It has been named Vuelio's top PR blog. He runs consumer PR agency Radioactive PR, which has two offices in the UK. He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release. In March 2013, Rich co-founded blogger outreach service bloggabase.com. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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