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Dolmio hijacks tech for family meal-time

Traditional family meal-time for most of us ended the moment we all started owning mobile phones, but over the last few years it seems that it has reached another level. With some of us unable to put our phone down, even to eat. Dolmio Australia attempted to ‘reclaim traditional family time’ by creating the Dolmio Pepper Hacker. Aside from grinding pepper, the pepper hacker also paused all...

Reebok and Kendrick Lamar take over the streets of Hollywood with #GETPUMPED

Last week sportswear brand Reebok and US rapper Kendrick Lamar took over the streets of Hollywood with possibly the “wildest 5k ever”, in support of their new campaign #GetPumped. Fusing fitness and music together in a ground-breaking live event, Reebok and Kendrick Lamar put on a surprise concert where for the first time he performed tracks off of his new album To Pimp a Butterfly, which was released...

Musicians unite in Twitter campaign to promote music service Jay Z bought for $56m

A number of high profile musicians, including Kanye West, Rihanna, Beyoncé and Madonna have turned their Twitter profiles blue to promote Tidal, the streaming music service recently bought for $56m (£37.8m) by Project Panther Bidco, a company controlled by rapper Jay Z. “The Tides They Are-A Changing” #TIDALforALL — Mr. Carter (@S_C_) March 30, 2015 Music makes the people come together. Join...

Beck’speriment to challenge men to keep their partner in a clothing store

Shopping, possibly the longest and most excruciating time in a man’s life, especially if its not shopping for them. But would you be able keep your partner inside a clothing store for a whole hour to win a truck full of Beck’s beer? The experiment was set up by Beck’s to highlight the benefit of compromising in a relationship, the quirky challenge was for men to keep their partner in a...

Adidas on front foot after helping amateur rugby player find size 21 boots

Adidas have proved they’re not too big for their boots, quite literally, after stepping in to help an amateur player get back on the rugby pitch. The brand were first to react after 22 year-old Carl Griffiths was forced to stop playing for local club Trimsaran RFC, because he couldn’t find a pair of boots for his size 21 feet. After hearing the story, the Adidas design team got to work, and last week...

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