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Beck’speriment to challenge men to keep their partner in a clothing store

Shopping, possibly the longest and most excruciating time in a man’s life, especially if its not shopping for them. But would you be able keep your partner inside a clothing store for a whole hour to win a truck full of Beck’s beer?

The experiment was set up by Beck’s to highlight the benefit of compromising in a relationship, the quirky challenge was for men to keep their partner in a women’s designer clothing store for a whole hour. The rules were simple, they weren’t allowed to tell their partner about the challenge and if their partner left the shop before the hour they lost.

It’s a fantastic stunt that shows just what men would do for a truck full of beer and who wears the pants in the relationship..

 

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Craig Knowles is an advertising, marketing and communications graduate. He works as a junior PR account executive at consumer agency Rich Leigh & Company.