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Beagle Street online life insurance is 30% cheaper than its traditional (bricks and mortar) rivals. But anyone who works in PR knows that a ‘value’ message is difficult to land. So the money was made the media and 500 Beagle dogs were folded out of £10 notes with tiny ads inside…and then let loose in London. Lots of coverage followed including Metro, Daily Telegraph, Daily Mirror and PSFK, but...

Coca-Cola makes wishes come true with Wish Booths in Dubai

With many immigrants moving to Dubai for work, Coca-Cola have created special Wish Booths that are activated by Coca-Cola bottle caps and have installed them around the city, inviting UAE (United Arab Emirates) residents to make a wish for their families back home. Some of these wishes went to India, Pakistan and the Philippines to become a reality. The Wish Upon A Coke campaign looked at the very real fact...

McDonald’s release Big Mac inspired fashion line

McDonald’s the famous fast food brand have released a fashion line, yes I did say a fashion line. In an apparent stunt to celebrate the infamous Big Mac and get people loving McDonald’s again, the fast food chain have decided to move into the clothing and homeware industry. Launched in Sweden as part of a fashi0n show, the Big Mac line is now available online at the Big Mac Shop with all the profits...

Audi launch disappearing billboards for the car that only emits water vapour

We have seen some great stunts over the years by famous car brands, we have seen invisible cars, flying cars and now disappearing billboards of cars. Audi recently launched a stunt with the release of their environmentally friendly Audi A7 Sportback H-Tron, the car that only emits water vapour from its exhaust. The team created a billboard that uses 3D projection to create an image of the car through water...

Drake set to create soundtrack for famous auction house

In a stunt by the renowned auction house Sotheby’s, Drake is set to create a soundtrack for an upcoming auction, which will be showcasing the works of contemporary American black artists. The works will be on display in New York during spring, with designated listening stations besides each of the twenty works in the Sotheby’s gallery, playing songs selected by Drake that match each of the...

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