Samsung unveil ‘Dream Doghouse’ at Crufts in sponsorship campaign

By Rich Leigh on Friday, March 6, 2015

Crufts is the world’s largest dog show, and currently taking place at the Birmingham NEC, until Sunday. To highlight its sponsorship of the event, Samsung has created the ‘Samsung Dream Doghouse’, a futuristic take on a kennel that can be see at the tech firm’s stand.

With a grass covered treadmill, hydro pool, automated feeder and designer interior (complete with a mounted Samsung tablet and paw print pillows), the doghouse is anything but essential, but given the limited link between the brand and dogs (unless I’m missing something?), it’s an effort that made me smile.

Here’s my favourite shot of the video (at about 27 seconds). I mean, LOOK AT IT. If there was ever a photo of a dog contemplating where it all went wrong, this is it.