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Carlsberg spoofs ‘beach body ready’ ads with speedy reactive billboard

In an impressively speedy reactive PR move, beer brand Carlsberg snapped up ad space next to the “beach body ready” Protein World ads Twitter’s been going MENTAL over for the last week. The cross-track projections are running at London Euston, Liverpool Street and Embankment stations from Thursday (April 30, 2015) to Sunday (May 3, 2015). Protein World’s ‘beach body ready’ campaign, which has been...

Poopy Cat founder cycles 300 miles to launch ‘poop-up’ shop with 2 cats

Dutch company Poopy Cat, known for creating sustainable cat products, has created a ‘poop-up’ shop in the heart of London. The store, which closes today, has been selling biodegradable litter boxes and cardboard playhouse blocks for the first time to British customers. Poopy Cat founder Thomas Vles cycled more than 300 miles from Amsterdam to London with his two cats in a custom-made Kittymobile...

Betfair give London Marathon runners chance to back themselves in charity campaign

Bookies Betfair gave London Marathon runners the chance to back themselves with a free £20 bet, in this great charity campaign. Expect to see it on the shortlist of a PR award near you. The brand set up a website, www.back-yourself.com. The site went live in the week leading up to the race itself, on which runners competing in yesterday’s London Marathon were given a free £20 bet on whether they’ll...

UK TV channel targeted at 16-35 year olds switching off to encourage young voters

On May 7th – the day of the general election in the UK – Channel 4’s popular channel for da yoof dem, E4, will ‘switch off’, in order to encourage more young people to vote. Between 7am-7pm, viewers will see ‘Darren’, the man in charge of keeping E4 on air. Dan Brooke, Channel 4’s chief marketing officer said: “Less than half of under-25s voted at the last...

Pizzeria made out of ice for #freshnessfrozen campaign

Dr. Oetker created a unique pizzeria that was made out of ice and frozen ingredients. The stunt took place in Liverpool Street and required over 3,400 litres of water to build. Part of the #freshnessfrozen campaign, Dr. Oetker froze fresh ingredients from classic pizza recipes into giant ice blocks weighing an astounding 3.4 tonnes and took over a month to freeze. Similar to the Birds Eye billboard...

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